Typography is an Important Component of a Website
Website design is important because it ensures that a site offers an optimum user experience. Every aspect of it can have a significant impact on the usability and interactivity of the site. One such aspect is Typography, which is an integral part of the website design and should not be overlooked during web development. Pay attention to different types of typography on the web, from large headlines to smaller fonts in the copy, and you will realise that it is not just an important aspect but a combination of art and science.
What is Typography?
Typography is how letters and text are arranged to make the copy neat, legible, and visually appealing to the reader. It involves font style, structure, colours, layout, size, alignment, and other factors that aim to draw out emotions and convey objective messaging of your website copy. As a full-stack web development company, GenieoWeb understands the fundamental principles of typographical design. We also understand how it is important in communicating the brand message in a clear and comprehensible way.
Importance of Typography in a Website:
The art of arranging a website’s content in a professional and readable format is what typography is all about. Let’s look at how typography plays an important role in a website design.
Reflects Professionalism and Builds Brand Awareness:
A suitable typeface according to the nature of the business on your website will make it look professional. Good typography also enables users to associate particular fonts and colours on your website with your brand. Consistent typography helps in building trust and confidence with the users and carries your brand ahead.
It Establishes Attention:
A clean and legible font selection along with suitable size and appearance helps in capturing user attention. Typography is about using fonts that are easy to read.
It Establishes Information Hierarchically:
UI/UX designers can use different fonts, colours, and text sizes to place content according to their usability and importance in the website content. They can decide where the title would appear, where the subheadings and other less important copy would go.
It Communicates the Nature of Business:
Typography on a website establishes what the website is about. A website on video games may have colourful and playful fonts, while a website about web development and IT company will have plain, simple, and professional typeface.
At GenieoWeb, we build immersive and professional websites that reflect your business’s true nature and place your brand in good stead over the internet. We offer intuitive web development services that will open up your business to new digital opportunities and foster wide audience reach and business growth. We offer innovative digital solutions and create custom web design strategies for our clients based on their needs and objectives.