The Beginner’s Guide to Website Development
It is estimated that in 2020 there will be 2.05(!) billion global digital buyers, so it’s no longer feasible to run a business, even a brick-and-mortar one, without a web presence. Consumers turn to the internet for everything they want. Having a well-designed website can give you an edge in the field of online business.
Here is our step-by-step beginner’s guide to web development.
1. Determine the primary purpose of your website
A business website generally serves as a place to provide general information about your company or a direct platform for e-commerce. The most important thing you must do is say, on the homepage in plain terms, what your company does. Do not make customers roam around to discover if your company can do what they need.
Here is a great resource for you to know more.
2. Website development tools
Here are some of the website development tools that you can use:
- GenieoWeb helps you to get a unique website that is as unique as your business. GenieoWeb always ensures that your website design is insightful, engaging, unique, and adds a tremendous amount of value.
- Adobe XD offers the best environment for digital projects under the Adobe Creative Cloud Suite.
3. Decide your domain name
Your domain name is one of the most important features of your website. It’s the URL you’ll be sharing with your current and potential clients and promoting on social media. Therefore, it must be:
- The domain name must be descriptive
- The domain name should be easy to remember and type in
- The domain name must be short
- The domain name must steer clear of abbreviations, acronyms, and numbers.
4. Choose a web host
Every website needs a “host,” a server where all of the data is stored for the public to access at times they need. As a small business, hosting your own website is simply too large an expense, so you’ll need to select an external host.
Depending on your budget, you can follow two different routes.
- A shared web host, the cheapest option, means you’ll share a server with other sites.
- Dedicated hosting costs significantly more, but it means that you get your own private server and won’t have to compete with other sites that could drag down your speed.
5. Customize your web pages
A good website is more than a static home page. You’ll want to create multiple pages dedicated to different aspects of your online business, such as a detailed catalog of your products or services, or a blog section for company updates.Here are a few basic tips to help you create efficient, content-rich pages for your website:
- Be clear about what your business does.
- Place strategic calls to action.
- Automate speed improvements.
6. Testing your website
Before announcing that your site is live on the web, make sure it works properly on all major browsers. Click through each page and feature on every browser to ensure the format looks smooth. This will take some time, but the effort you put in now will save future complaints from visitors.
7. Plan a Marketing Strategy
A marketing strategy refers to a business’s overall road map for reaching prospective consumers and transforming them into customers of the products or services the business provides.
Some of the website marketing strategies that you can use are:
- Content strategy
- Seo optimization
- Video strategy
- Social media strategy
8. Maintain your site
Maintenance of your site is important, so update your website content frequently with posts on current industry events, new products, and offers, and company news to keep visitors coming back to the site.
Starting a website for your business is a low-cost investment that will help you to both establish credibility and expand to reach a wider customer base. If you keep your website updated with fresh, current content you’ll never have to worry about “not existing” to your current and future clients.
These are just some of the many marketing hacks available to you. There are many platforms that can be of great help but I would recommend you GenieoWeb. By leveraging on this, you’ll generate more awareness, traffic, and sales for your business.