If you’re looking to improve your website ranking and visibility, one of the most important things to consider is the structure of your website. A key factor in SEO-friendly website structuring is choosing between a subdomain or a subdirectory. Subdomains and subdirectories are both powerful tools that allow you to organise and present content in an efficient and organised way. Both offer unique advantages and disadvantages, so it can be difficult to decide which one is right for your website. In this guide, we’ll discuss the differences between subdomains and subdirectories, their advantages and disadvantages, and how to choose the right one for optimal SEO benefit. By the end of this guide, you’ll have a better understanding of the importance of website structuring and how to utilize subdomains and subdirectories to maximize your SEO efforts.
What is a Subdomain?
A subdomain is a portion of a website’s main domain. For example, if the main domain for your website is yourblog.com, a subdomain might be blog.yourblog.com. This allows you to create a more focused or niche website while still keeping it on the same domain. So, if your blog is part of your website but is still very different in focus and content, you can create a subdomain for it. Subdomains are only connected to a primary domain by association. They’re often used as a way of organising content or for separating specific information out from what you want to appear on the root domain. This can be helpful for organising information or for separating blog posts from other content.
What is a Subdirectory?
A subdirectory is a section of a website that’s part of the domain’s main directory. With a subdirectory, the structure of the domain would look something like this: yourblog.com/blog. The “blog” section is a subdirectory. This is very similar to creating a subdomain, but with a subdirectory, the host domain doesn’t change — it’s still yourblog.com. With subdomains, the host domain changes to something else. A subdirectory can refer to an entire section of a site, or it can apply to a specific file on a server. For example, you might have multiple pages of content on your website and want to organise them by topic or type. You can create a subdirectory for each topic and place the content for each topic in its corresponding subdirectory.
Advantages and Disadvantages of Subdomains
Let’s first take a look at the advantages and disadvantages of subdomains in general:
Advantages – Subdomains are a very easy way to separate content from your primary domain. This is especially helpful if you’re publishing content that doesn’t fit with your brand’s messaging. For example, if you have a travel blog but want to publish content about a trending news story, you can create a subdomain for that article so it doesn’t affect the main brand. Subdomains can also be useful if you have different types of content that you want to group together. For example, if you have a travel blog and a food blog, you can create subdomains to present each blog as its own entity separate from the main domain.
Disadvantages – There are a few disadvantages to subdomains, however, as they might make it more difficult for search engines to understand the content. For example, if you have a travel blog and you create a subdomain for an article about a trending news story, it might be more difficult for search engines to understand that the article is about the travel ban.
Advantages and Disadvantages of Subdirectories
Now, let’s look at the advantages and disadvantages of subdirectories. Advantages – Similar to subdomains, subdirectories are useful for organising content and separating it from the main domain. Unlike subdomains, subdirectories don’t affect the authority of your main domain and can actually help you improve your SEO. This is because subdirectories are easier for search engines to crawl and understand, making it easier for them to associate your content with relevant keywords. Disadvantages – One disadvantage of subdirectories is that you can’t use as many keywords with them. This is because subdirectories don’t have as much space for content as subdomains do.
How to Decide Between a Subdomain or Subdirectory
When deciding between a subdomain or subdirectory, it’s important to consider what you want your content to do. Are you trying to separate content that doesn’t fit with your brand? Do you want to organise information by topic or type? Do you want to separate blog posts from other content? By taking these things into account, you can decide which option is best for your needs. If you’re looking to create a more focused or niche website while still keeping it on the same domain, a subdomain is a good option. If you want to organise content or separate specific information out from what you want to appear on the root domain, a subdomain is also a good choice. If you have different types of content that you want to group together, a subdirectory is a good option.
Subdomains and subdirectories are powerful tools that allow you to organise and present content in an efficient and organised way. Subdomains are a very easy way to separate content from your primary domain, while subdirectories don’t affect the authority of your main domain. When deciding between a subdomain or subdirectory, it’s important to consider what you want your content to do. With the advantages and disadvantages of subdomains and subdirectories in mind, you’re well equipped to create an SEO-friendly website structure.