Social media marketing strategy for Facebook


Facebook is considered one of the most effective tools for online marketing. It builds technologies that give people the power to connect globally, grow businesses, and find communities. Launched on February 4, 2004, Facebook is a great social media platform to enhance the presence of your business.

Why does Facebook marketing matter?

A whopping of 2.4 billion people use it every month and around 1.49 billion daily active users.

Facebook adds 500,000 new users every day; 6 new profiles every second.Making it one of the most huge online platforms.

As per a survey two-thirds of Facebook users say they visit a local business page Facebook at least once in a week. A focused, clear Facebook marketing strategy is the only way to tap into the existing audience

Mastering Facebook marketing is a must For any brand that hopes to succeed in 2020 Here are some of the best Facebook marketing tips for the year ahead.

Create your Facebook business page

  • Head to Facebook.com/ pages/ create
  • Choose your page type: Business/ brand
  • Enter your business details
  • Complete your page description, contact info, and extra options.
  • Create your Facebook username
  • Add call to action button

That’s it! Your Facebook page is set up and ready to go.

Focus on Content to Engage People


Your audience on Facebook likes to read engaging content on a regular basis. This means you need to be open to develop different types of content to bring variation.

  • Visuals: You will need to create powerful dissemination of visual content to attract more people. This could be done by creating quality graphs, infographics, charts, and diagrams. Remember, you need to provide some informative content to impress your audience on Facebook.
  • Videos: You can also share videos on Facebook as a part of your marketing strategy. You can either start a live stream or post video content on your page. Just try to create informative videos to help your audience learn something new.
  • Text content: You can either write or share posts from your website to your audience on Facebook. The topics should be relevant to your domain of business and must have the right sets of keywords for SEO.
  • Share Free Resources: People like to download informative resources from the web. You can provide e-books, guides, research papers, and digital magazines for your Facebook page. People would love to read such documents in their free time.

Facebook Ads


The surest way to get your content in front of the new audience is to run a Facebook ad. More than 6 million businesses are already using ads on Facebook. With Facebook ads, you can promote your products and services to anyone that fits your target audience to increase brand reach more than ever before. These are the few points you keep in your mind to make your Instagram ads more appealing:

  • Include personality to each add
  • Make your add content relevant
  • Use content that is engaging and also appealing to the target demographic you want to put the ad in front of.

Using Hashtag marketing


Using the proper hashtags will make your post more discoverable to the right people. You will be able to improve your reach by using the relevant hashtags. However, only digital media experts can help small businesses by suggesting the right trending and appropriate hashtags.

To get the benefit to choose hashtags that

  • Are relevant
  • Are specific to your niche
  • Do not encourage follow -or like-swapping(think #like for like or # follow me)

Determine the best time to post


As per the survey by Sproutsocial, these are the points you need to keep in mind to determine the best time to post.

  • Wednesday is the highest recommended day to post.
  • 11 a.m. and 1 p.m on Wednesday is the most engaged time on Facebook.
  • You are safe to post on weekdays between 9 a.m. To 3 p.m.
  • Sunday is the least engaged day of the week.
  • The least recommended times include early mornings and late at night.

You can find when your followers are most active in Facebook Insights, so your best days and times to post might be a bit different depending on your specific audience.



Analytics is the most important aspect of online marketing. It gives you important knowledge about the performance of your campaigns and ads. You want to keep growing, fixing mistakes, and editing to make your perfect Facebook marketing strategy.



Facebook has dominated the social media world. Billions of likes are handed out each day, so you need to do your part to scoop some of them up.

Just follow these amazing tips.
  • Create your Facebook business page
  • Focus on Content to Engage People
  • Facebook Ads
  • Using Hashtag marketing
  • Analytics

To generate leads in both quantity and quality. However, a digital expert could better help in understanding and creating more effective strategies. We at GenieoWeb provide you with a team of web experts to enhance your social media presence and It is 100% customizable!

So register with us today and enhance your social media presence today!

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