5 must-have online store features to enhance your sales in 2020


Online shoppers have great expectations when it comes to eCommerce websites. Every business from large to small must have a few key features to attract shoppers and help them sell items online. As per a survey, Global retail sales are going to grow up $4.8 trillion by 2021, so now it’s your turn to incorporate some key points and attract shoppers to your online website.

In this blog, we will discuss the features that will enhance your sales to a greater extent.

So let’s begin

1. Build trust using Social Proof


Who is using your product or service? What do they think about it? Create a buzz with case studies, testimonials, and social proof that all feeds right into your website design.

  • Create a case study: Highlight real customers on your blog with photos of them and their experiences about your products.
  • Add customer ratings or reviews: Use the Reviews app in the app center to collect reviews and send emails to customers asking for product reviews. Also, you can look over and approve reviews before they post.
  • Testimonials: Let people who have interacted with your business tell their happy story. From simple text to videos, the Testimonial Builder app will help you generate this content with ease.
  • Integrate social media: Encourage users to share photos of themselves with your product on social media and integrate these posts into your website design. Add the InstaLink app to display Instagram posts by account or hashtag.

2. Add relevant upsells to your website


When the seller encourages the customer to spend more money than he or she had originally planned to, that type of sale is called an “upsell”. It is also known as“add-on sales” and “bundle sales”.

To start with, make a list of all the products you want to sell and then divide them into two categories –

  • regular ones
  • expensive ones

Tie the better product with the regular ones. 4% of customers will buy a better product if offered and are even ready to pay more for that.

3. Blogs


Blogs are a powerful tool for building trust and credibility. It is the most effective way to set yourself apart from your competitors, it has now become a necessity for any modern brand. According to a survey of companies effective blogs, have increased their marketing leads, both in quantity and quality.

  • While the blog is an indirect selling tool, don’t use it to pitch to potential customers.
  • Provide valuable information you can draw in users and help them better understand why they should do business with you
  • Share precise information

GenieoWeb experts can create your blogs at your command. Plus every blog we create comes with plenty of templates to jumpstart the design, powerful built-in SEO tools, and social sharing features.

4. Mobile Functionality


Don’t ignore mobile shoppers.

A survey by Statista, 44.7% of eCommerce sales happens on mobile. The mobile shopping experience should be as easy to use as the desktop version. Make sure your website is built on a responsive framework so that every element of the design works effortlessly from device to device.

We at GenieoWeb not only provide you with a website but with a free app also to enhance the interest of your customers.

5.Incorporate videos


Product photos are fine however product videos are the thing on this date. This can encourage customers to buy more products. You don’t have to go all the way creating videos and every product instead focus on a few of your bestsellers. You could incorporate video in the form of

  • explainer video
  • product demo video
  • testimonial videos
  • Customers review video

Videos tend to resonate more with people’s emotions and make it highly likely for people to be able to remember what they watched. So incorporating videos can greatly enhance your sales.



Till now you must have an idea about the main parameters that will enhance your sales in 2020

  • Build trust using Social Proof
  • Add relevant upsells to your website
  • Blogs
  • Mobile Functionality
  • Incorporate videos

These fundamentals are a strong starting point and will enhance your business to a great extent. We at GenieoWeb will take care of all your online store features to enhance your sales in 2020 we will also take care of your:

  • Content creation
  • SEO optimization
  • Social media marketing
  • Security of your website
  • Build a unique website that is as unique as your business

GenieoWeb will ensure to provide you hassle-free service at just Rs 800!

To offload all your marketing worries just register with GenieoWeb and see your business grow day by day.

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