One of the most demotivating thing for a business is not able to generate enough leads. You may offer a great product or provide better services than your competition and still find it difficult to get more customers.
According to Salesforce, a full 68% of the companies have no identified marketing funnel, and the same survey shows that a whopping of 79% of marketing leads are never converted to sales, So you need to have a marketing funnel to convert your leads to customers.
In this blog, we will discuss marketing funnels and the ways that you can start using them to generate more sales.
What is a marketing funnel?
A marketing funnel is a phrase that describes your customers’ journey with you from first learning about you to becoming a loyal client, marketing funnel map routes to conversion, and more.
The funnel starts out wide and gradually narrows to a small pool of loyal buyers. For example, if you start pouring water in a beaker that is narrow in the starting the water will reach its desired destination following the path of the funnel which is small at the end.
In the same way, you’ll reach your desired path and generate more leads by using a marketing funnel.
Every marketing funnel has four stages that can be used by business to grow:
- Awareness. The prospect is aware of their problems and possible solutions that they can have.
- Interest. The lead has started to do some research and shows interest in a group of services or products.
- Consideration. The prospect has started considering your product or service as a solution to their problem.
- Conversion. The prospect becomes a customer by purchasing your product or service.
So let’s start discussing them in detail one by one
Stage 1. Awareness
The most crucial step of the marketing funnel is called the awareness stage because before you sell your products or services, your customers must know about your products or services.
You can create awareness about your product using the following methods:
- Social media management
- Creating a podcast that mentions your business or products
- Facebook and Instagram ads
- Creating a YouTube video
There are many different ways that your business can start to raise awareness about the problems that you solve.
Your main aim is to focus on their problem and further ensuring them that your product or service can solve their problems.
Stage 2. Interest
The second stage of the marketing funnel is called the interest stage because this is the time when customers become interested in your product or services. They will continue to research solutions to their problem and find the best options for them.
In this stage, you have to generate curiosity about your business and how your products or services work. Just find ways that you can educate them on the best ways to solve their problems. You can educate them on how easier/faster/cheaper/more effective it is to resolve their issues with your products.
The main aim is to keep them interested in your business.
Stage 3. Consideration
At this stage, your prospects know that they have a problem, and they know that you have a solution to their problem. But they still haven’t decided which business to use to solve the problem.
Your job at this stage is to convince them why they need to choose you.
Here are some ways that you can do this:
- Give them the best reasons why your solution is the best.
- Answer all the questions they have.
- Create a lead nurturing system to help nudge them closer to yes
- Use trust from that you have gained from the last stages to build a relationship
These are just some of the ways that you can help convince your prospects that your business is the right choice.
Stage 4. Conversion
This is the final stage of the marketing funnel, you’ll have to give your leads one last push to finally turn them into customers.
Those who are still with you at this stage are likely to buy, so pay attention to them. There are many ways that you can remove friction from this last stage so that it’s easy for your prospects to buy after they have decided to choose you:
- Attract them with limited time offers.
- Create a simple checkout process and includes a guest checkout option
- Offer discounts
These are just some of the ways that you can get leads who make it to stage 4 to actually make a purchase.
I think till now all you must have read all the stages of the marketing funnel
So now it’s your turn to follow these steps and generate leads in both quantity and quantity. In time, your funnel will begin to yield customers who will actually draw new customers into the top of the funnel. So let the journey begin!