Instagram Marketing strategy 2020


It’s important for businesses to have an active social media presence to survive. No social media marketing strategies completed without Instagram. It has become a top platform for brands, advertisers, and consumers alike.

Why does Instagram marketing strategy matter?


Instagram platform has 800 million monthly active users and 500 million Instagram profiles are active on a daily basis. Here’s another astonishing feature that may surprise you: 70% of Instagram hashtags are branded.

Instagram marketing strategies


This blog will steer you in the right direction with the tips and strategies that you can apply to your Instagram marketing strategy today.

So let’s begin.

Instagram Ads


The surest way to get your content in front of the new audience is to run an Instagram ad. Two million businesses are already using ads on Instagram. With Instagram ads, you can promote your products and services to anyone that fits your target audience to increase brand reach more than ever before. These are the few points you keep in your mind to make your Instagram ads more appealing:

  • Include personality to each add
  • Make your add content relevant
  • Use content that is engaging and also appealing to the target demographic you want to put the ad in front of.

Using interactive branding Hashtag


Using the proper hashtags will make your post more discoverable to the right people. You will be able to improve your reach by using the relevant hashtags. However, only digital media experts can help small businesses by suggesting the right trending and appropriate hashtags. To get the benefit to choose hashtags that

  • Are relevant
  • Are specific to your niche
  • Do not encourage follow -or like-swapping(think #like for like or # follow me)

Post at the right time


Post during the peak days and hours when your followers are online. According to SimpleMeasured the best days to post are Mondays and Thursdays. And according to research from CoSchedule, the best times of day to post are between 8 am and 9 am, as well as 2 am You can find when your followers are most active in Instagram Insights, so your best days and times to post might be a bit different depending on your specific audience.

  • Are relevant
  • Are specific to your niche
  • Do not encourage follow -or like-swapping(think #like for like or # follow me)

Partner with influencers for wider reach


Working with an influencer can help you build your credibility while exposing your brand to a new audience.In fact, 94% of the marketers say their social influencer strategy was effective for their companies.That’s because social influencers follow, trust them.

We know that 82% of the people are likely to follow recommendations made by micro-influencers and 94% of consumers believe these influences are highly knowledgeable. A survey by CivicScience found that 19% of consumers have made a purchase because of an influencer or blogger recommendation. Basically, if you get an influencer to promote your brand, you will get higher sales.

Run contests and giveaways


Starting a contest or giveaway is a great way of attracting people to your business. People love competition when they are getting some free stuff. They pay more attention to such contests than ordinary ads on social media. It could be the best way to make your audience excited about your small business.

Here is a great resource for you to read more about marketing strategies.



Instagram has dominated the social media world. Billions of likes are handed out each day, so you need to do your part to scoop some of them up.

Just follow these amazing tips.
  • Instagram ads
  • Using interactive branding Hashtag
  • Post at the right time
  • Partner with influencers
  • Run give away content

To generate leads in both quantity and quality. However, a digital expert could better help in understanding and creating more effective strategies. We at GenieoWeb provide you with a team of web experts to enhance your social media presence and It is 100% customizable!

So register with us today and enhance your social media presence today!

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