How to Choose a Domain Name
Choosing the right domain name for your website is the most important step for your success. If you choose the wrong domain name, then it can be a hassle to switch later on without hurting your brand rankings. It is extremely important that you choose the best domain name from the start.
In this post, I will walk you through how to choose a domain name that will benefit your site using simple steps :
1. Choose a Brandable Domain Name
We all know that branding is crucial for success, but what exactly makes a domain name brandable? There are many factors that come into play , but the most important ones are as follows:
- A brandable name has no specific meaning
- Domain name must be unique
- Domain name should be easy to memorize
- Domain name should be easy to pronounce
- The domain name must sound trustworthy The main aim of the domain name to build brand value over time.
2. Choose one or more keywords in the domain name
There are a lot of ways to start generating ideas for a domain name. You can simply base your site’s domain on your existing business. However, the most important ingredient of a truly effective domain name is a strong keyword.
Using keywords in your domain name is smart, here are some reasons :
- Can bring in more traffic
- Your site ranks more highly in search engine results.
- Keywords can help potential visitors better understand your site’s focus and niche.
3. Keep your domain name Short, Simple, and Predictable
The most important characteristics of the domain name are:
- Short — preferably with fewer than 15(-ish) characters
- Simple — no hyphens, no underscores, no complicated words or any other punctuation
- Just words — avoid using numbers unless it is very necessary
- Predictable — no weird spellings
4. Pick a Trustworthy Domain Registrar
The domain name registrar is a company that registers a domain name on your behalf, and then gives you full access to that domain name. Choosing the trusted company is the best thing you can do.
The registrar I always recommend is GenieoWeb. It is a trusted company and will help you to get a unique domain name which is as unique as your business at an affordable price, all you need is to register with GenieoWeb. It further takes care of all your needs including advertising strategies, social media marketing, creation, SEO optimization, and many more.
Conclusion: Learning how to choose a domain name for your site can seem difficult at first. After all, it’s a very important decision. However, you’ll find that with a little research and the right tools, the process is surprisingly approachable and easy. GenieoWeb can help you with everything by explaining you clearly and maintaining the website for you as they have experts for website design and development. So don’t think, just start with a proper plan.