Best Web Design Practices for Ecommerce Website
A website’s credibility comes from its design, and you need a user-friendly and beautifully designed website to create a good impression for your brand with the audience. As the best web development company, we have listed some of the best practices you can keep in mind before designing your e-commerce website. A good design directly impacts how much time a user is going to spend on your website. A beautiful UI optimises the UX.
Use the White Space to Make Your Site Clean
Begin by making use of the white space on your e-commerce website to make it look clean and organised. White space helps keep your visitors stay focused on the things that matter the most, like the products. A cluttered website design makes the visitors confused and distracted, and eventually, they miss out on important information. Having a clean website keeps the user engaged with its contents and eventually makes a purchase.
Mobile Responsive Site
If you have an e-commerce website, the chances are that almost half of your traffic comes from mobile devices if you don’t have a mobile app for your business. Having a mobile responsive site not just increases the traffic and the sales volume on your website, but it also boosts your SEO efforts due to Google’s mobile-first indexing system. While designing the website, you have to make sure that it is made responsive for all platforms.
A simple and effortless navigation system on your e-commerce website allows users to shop without any hassle. Going from one page to another and finding the relevant products should be simple and easy. If users struggle to find what they need, they will leave your site and probably never come back. Use broad category titles and a prominent navigation menu to guide users.
Optimise Graphics Elements
A good website design must include elegant and relevant images, videos, and other graphics. Hence as professional web development, we advise you to use quality images and videos in order to make a long lasting impression on your users. The product images should be of high quality and, if possible, include one or two videos as well. An e-commerce website should look attractive; otherwise, the users will not engage with it. It is about reaching the right balance between aesthetics and usefulness.
Consistent and Brand-Oriented
The Website design should be consistent and must correspond to the products listed on it. The UI of e-commerce must complement the brand identity and generate unique feelings for the products among its users. Users remember the brand design- its logo, fonts, slogans, colours. Having consistent company branding across all channels can increase revenue by a significant lot.
Get the Perfect ECommerce Design with GenieoWeb
If you are looking to build an e-commerce website or already have one and feel overwhelmed by the digital marketing responsibilities, call our experienced web development team today. We help clients build e-commerce websites from scratch and help existing retailers optimise their website design and drive sales through our all-in-one digital solutions. We help your business build a strong presence across all digital channels and help them thrive in today’s ever-evolving market conditions. Our comprehensive digital marketing solutions cover everything from designing a website to driving sales on your website.