Best content marketing strategies for small businesses

Best content marketing strategies for small businesses


Content marketing


Today’s customer has started to tune out advertisements because they’re exposed to advertisements all the time. They do their research before making any purchase. So, we must approach them differently, such as through content marketing. In content marketing, you’re required to create and distribute valuable and relevant content consistently to draw in and retain a refined audience that can be later converted into profitable customers. Simply put, you’ll empower them with information by answering their questions instead of blatantly asking them to use your products & services. It is a long-term strategy to build your trust and relationship with your audience.

Why content marketing?


You should invest in increased sales, the advent of digital marketing, reduced costs and getting more loyal customers. You get more traffic on your website, better client engagement & you get media visibility. You’ll be a “familiar face” to your audience, which will go a long way in your company’s brand awareness and recognition. You’ll position your company as a thought leader in the industry, which will help bring your audience down the sales funnel.

Content marketing strategies


Good content can be served in a variety of formats, such as blogs, articles, videos, podcasts, infographics, lists, webinars, etc. But just creating good content is not enough. To make full use of the content created to the advantage of the business, consider the following strategies:

Make content


Put your efforts into making informative and interactive content in any format of your choice. Although, it needs to be mentioned that a good amount of effort should go into creating AV content. If we look at the market, we’ll discover that video content is leading the market, and 68% of marketers believe that visual content is necessary to thrive. Any platform such as YouTube, Facebook, Instagram, stories, etc. can be used. Short videos work the best.



With SEO, your website can appear in search engine results which can help more people discover your website. However, just creating awesome content is not enough for SEO. All the content marketing efforts need to be connected, and the content should be optimised for SEO to drive traffic to the website. You can use digital marketing through basic SEO rules or plugins to achieve your task.

Content marketing funnel


People don’t make a purchase just after looking at a post. It takes time & more information for them to make a decision. Therefore, if you want to hit those sales numbers, you’re required to keep them moving from one content to another until they make up their mind. You can use product/service reviews, how-to guides, FAQs, follow-up emails, etc., to make a good funnel.

Keep communication open


You’re to post your content on social media and other channels but also keep your channels open to know what your audience thinks of your content and your company branding. Social media is a good way to engage with them and be approachable. Keep track of the hashtags that your audience uses to communicate with you, and you can use them to resolve their issues or questions too. This will help in building a strong relationship and build trust with them. Eventually, this will help in bringing in loyal customers.

Data and analytics tool


It is important that you keep track of what is working and what is not in your content marketing funnel and social media posts. You can use various tools to achieve this task, and it can also give an insight into your customers’ expectations from your products/services.



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