Beginners Guide To SEO optimization


In Today’s world of digitization, we know Google is king. We turn to the search engines for all of our questions. So everyone is trying hard to enhance their searchability. This is exactly what SEO is the practice of creating your content with higher search results.

As per the survey, it is found that 75% of all clicks on search engines go to the top three results and only 25% of clicks are spread out across the hundreds or thousands of other results. In other words, we need to ensure that to be ranked among the top three. That is the reason you need to pay attention to SEO optimization.

In this blog, we will cover

  • What is SEO?
  • How do search engines work?
  • On-page vs. off-page SEO
  • How to implement SEO?
  • How to make your SEO optimization hassle-free?

So let’s start;

1. What is SEO?


SEO is the process of optimizing websites so that they rank well on search engines through organic searches. It is the process of making sure that search engines recognize your content as the best information on the web for a particular search query.

2. How do search engines work?


Search engines work by crawling hundreds of pages using their own web crawlers. A search engine navigates the web by downloading web pages and following links on these pages to gather information. Once they’ve gathered enough information, they add these pages to their index. The index includes relevant key signals about the content of each URL such as:

  • The keywords discovered
  • The type of content
  • The freshness of the page
  • Previous user engagement

Then the algorithm matches a search query to the relevant information in their index, providing searchers with an accurate answer to their question.

3. On-page vs. off-page SEO


There are a lot of factors that impact SEO. As per the experts, SEO strategy contains the cocktails of tactics. Those tactics can be broken down into two parts on-page and off-page SEO.

On-page SEO refers to the strategies that you implement on your website itself, including

  • Keywords
  • Meta description
  • Alt Text
  • Title tag
  • Internal linkage
  • Page performance

Off-page SEO refers to the steps you take outside of your website. This includes

  • Backlinks
  • Domain authority
  • Social promotion

and other website promotion methods.

Both on-page and off-page SEO are essential in driving traffic to your site and in ultimately enhancing your searchability on Google.

4. How to implement SEO


Here are some of the tactics that can help you implement SEO:

  • Keyword research is the process of finding keywords that are most related to your website. Using the right keywords on your website can enhance the traffic your site gets.
  • External linking, or backlinks, are when other sites are linking to your site. This is an important SEO practice as it drives up the authority of your site. It also enhances potential users to reach your pages.
  • Internal linking helps boost site authority. By linking lesser visited pages to stronger pages within your own site, you are sending a positive signal that both pages are important.
  • Mobile-friendliness As per the latest survey over 50% of all traffic comes from a mobile device. That means you need to ensure that your site is mobile friendly.
  • Page speed A slow loading speed takes the user away from your site before they even see what it has to offer. Therefore you need to make sure that your loading speed is high.
  • Alt text or alternative text is the small description that you give to the images on your site. It is embedded into your site’s HTML and is important as per SEO perspective. Bots that crawl web pages can’t interpret images, so they need alt text to register what the images depict.

5.How to make your SEO Is optimization hassle-free?


If you find yourself lost in all these technical terms then don’t worry GenieoWeb is here to rescue you. We are backed by our best in class sister company BrandSurge. Our SEO Genies will make sure your site is SEO optimized which will help you rank higher in search engines. We will take care of Keywords, Internal linkage, External linking, Page performance, Alt text, and a lot more to enhance your searchability.

We don’t only provide you with a Website we also provide you with a free app to ensure mobile-friendly experience.

Click here to know more about GenieoWeb.



I think till now you must have got the answers to all your questions.

  • What is SEO?
  • How do search engines work?
  • On-page vs. off-page SEO
  • How to implement SEO?
  • How to make your SEO optimization hassle-free?

Just commit to getting started today with these guidelines. Follow these steps and the next time when you press publish, you’ll stand out. To start, work, and plan your SEO optimization and to increase your brand value.

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